Engagement Chain Reaction

Welcome back to Viral Examples.

Today (in 2 mins or less) we're exposing how to create posts that spark conversations that keep going long after you've logged off.

The hidden pattern in posts that get 100+ genuine comments

Most posts die after the first reply.

But there's a fascinating pattern in posts that generate 100+ genuine comments: They're engineered for conversation chain reactions.

Here's what we discovered after studying posts that consistently generate massive comment chains:

1/ The conversation ladder

Start broad, then drill down. 

Instead of "What's your morning routine?"...

…ask "What's the one morning habit you'd never give up, even if someone paid you?"

Now people aren't just sharing — they're defending their choices.

2/ Plant multiple seeds

Weave 2-3 subtle contradictions into your main point. Not enough to weaken it, but enough to make people say "Yes, but..."

For example:

"The best time to post is when your audience is online. But our highest performing post went viral at 3am on a Sunday."

Watch how many people jump in with their own exceptions.

3/ The response pattern

When someone comments, never end the conversation. 

Bridge it: "That's fascinating—especially the part about X. Makes me wonder if Y is also true?"

You kinda, sorta need to design your main post to be incomplete. Leave obvious questions unanswered. Create gaps that your audience is qualified to fill.

Because the best conversations come from posts that make people feel like adding their perspective will make the idea complete.

Time to Grow

There’s two parts to getting results from posting content:

1. High quality content

2. Relevant distribution

Megaphone, the team behind Viral Examples, helps with both.

1. Our writing team works learns your voice and delivers weekly batches of content for you to post.

2. Our creator network helps get your posts in front of the right audience.

Grab time here or just reply to this email to learn more.