Everyone Gets Failure Wrong

Welcome back to Viral Examples.

Today (in 2 mins or less) we're diving into why your failures are sitting on a content goldmine.

The Failure Forensics Framework: How Smart Creators Mine Gold From Bad Decisions

You made a decision that cost you $10K. Your audience would pay $100 to learn from it.

Most creators hide their failures. The smart ones dissect them publicly and watch the engagement explode.

Here's the framework that transforms your worst moments into viral content.

The Failure Forensics Framework breaks down like this:

1/ What seemed smart at the time

Start by defending your past self. Explain the logic that led to the decision. Your audience needs to understand why any reasonable person would have made the same choice.

This builds empathy and prevents them from feeling superior. They think "I would have done that too."

2/ What you missed

Identify the blind spots. What information did you lack? Which assumptions proved wrong? What signals did you ignore?

Be specific. Vague admissions like "I should have done more research" teach nothing. Sharp details like "I ignored the 40% churn rate in month two" create real learning.

3/ What you know now

This is your hard-earned wisdom. The insights that only come from living through the experience. The patterns you can spot from a mile away now.

Frame these as universal principles, beyond your specific situation.

4/ How to avoid it

Give them the exact checklist, question, or framework you wish you'd had. Make it actionable enough that someone could implement it today.

This transforms your failure into their competitive advantage.

The magic happens when you reveal the thought process behind both the mistake and the recovery. Your audience gets two lessons for the price of one.

Failed launches become case studies. Bad hires become hiring frameworks. Product mistakes become positioning insights.

Your failures are someone else's shortcuts. Time to start sharing them.

Time to Grow

There’s two parts to getting results from posting content:

1. High quality content

2. Relevant distribution

Megaphone, the team behind Viral Examples, helps with both.

1. Our writing team works learns your voice and delivers weekly batches of content for you to post.

2. Our creator network helps get your posts in front of the right audience.

Grab time here or just reply to this email to learn more.