Everyone Sees It Differently

Welcome back to Viral Examples.

Today (in 2 mins or less) we're diving into how top creators transform mundane work moments into content that spreads like wildfire.

The Gap Method: Why Your Most Ordinary Moments Create the Most Extraordinary Content

You're sitting in a meeting. The client reacts completely opposite to what you expected. Everyone else moves on. You make a mental note.

That tiny moment holds your next viral post.

The best creators have trained themselves to spot these gaps between expectation and reality. They've built a system for extracting insights from experiences everyone else ignores.

The Gap Method breaks down into three moves.

First, catch the anomaly.

Your brain flags dozens of small surprises every day. That email that performed terribly yet got the best response. The strategy everyone swears by that failed spectacularly. The rookie mistake that somehow worked.

Write these down immediately. Capture the contrast while it's fresh.

Second, find the flip.

Here's where magic happens. Take your observation and reverse the perspective.

What seems boring to you might fascinate your audience. What feels revolutionary to you might be standard practice elsewhere.

The space between these viewpoints creates tension. Tension creates shares.

Third, bridge to bigger.

Transform your specific example into a universal principle.

Your failed email campaign becomes a lesson about consumer psychology. Your weird client interaction reveals a market shift. Your accidental discovery explains why entire industries operate differently.

Move from "this happened to me" to "this explains everything."

Most founders sit on goldmines of unique insights.

They experience these moments daily. They see patterns others miss. They solve problems in ways that would blow people's minds.

Yet they never share because they think their observations are too obvious or too specific.

The Gap Method flips this. Your ordinary becomes their extraordinary. Your daily work becomes their breakthrough moment.

Start looking for gaps tomorrow. By next week, you'll have a month of content ideas.

Time to Grow

There’s two parts to getting results from posting content:

1. High quality content

2. Relevant distribution

Megaphone, the team behind Viral Examples, helps with both.

1. Our writing team works learns your voice and delivers weekly batches of content for you to post.

2. Our creator network helps get your posts in front of the right audience.

Grab time here or just reply to this email to learn more.