Follow Evidence, Not Ideas

Welcome back to Viral Examples.

Today (in 2 mins or less) we're revealing how the most viral posts are just remixes of existing success.

A fitness influencer goes viral sharing their "morning routine."

Two days later, a tech founder copies the exact same format for her "startup checklist."

Both hit 1M+ impressions.

Same psychology. Different wrapper.

We call this “Rewrite Engineering” — taking viral posts from completely different industries and adapting their psychological triggers for your niche.

Here’s how to do it:

1/ Find viral posts outside your industry

The further from your niche, the better. Weight loss, dating, crypto—doesn't matter.

Don’t pay so much attention to the actual content, more so the architecture of the post.

Look for posts that make you feel something instantly. Those are the psychological triggers you want.

2/ Strip it to its skeleton

→ How does it open? → Where's the tension? → When does it resolve? → What makes you want to share it?

Again, the specific words don't matter as much as the core emotion that’s sparked when you read it.

3/ Swap the elements

Dating post: "The reason she didn't text back..."

↓

Becomes

↓

Marketing post: "The reason they didn't buy..."

Same hook. Same tension. Different context.

Viral creators aren't writing net new posts all the time and magically popping off daily. They're remixing psychological triggers that are proven to work.

That's why movie trailers all sound the same. That's why sales pages all feel familiar. That's why viral posts follow patterns.

They follow evidence, not ideas.

Time to Grow

There’s two parts to getting results from posting content:

1. High quality content

2. Relevant distribution

Megaphone, the team behind Viral Examples, helps with both.

1. Our writing team works learns your voice and delivers weekly batches of content for you to post.

2. Our creator network helps get your posts in front of the right audience.

Grab time here or just reply to this email to learn more.