Forgot This Platform Exists

Welcome back to Viral Examples.

Today (in 2 mins or less) we're diving into how to find explosive growth on platforms others have written off.

The Platform Arbitrage Technique: Finding Content Gold Mines in Overlooked Spaces

While creators fight for scraps of attention on saturated platforms, others are quietly building empires on channels that the majority has either abandoned or never properly understood.

We call this the Platform Arbitrage Technique…

Finding the gap between a platform's perceived value and its actual potential.

Platforms with lower perceived value but high actual value create outsized returns for early movers.

Here's how to spot these opportunities before everyone else:

1/ SPOT THE EVOLUTION

Platforms change faster than opinions about them.

LinkedIn transformed from resume repository to content hub in 2018-2019. Early adopters who caught this shift won big while others still saw it as "just for job hunting."

Watch for platform updates. When features change rapidly, opportunity is knocking.

2/ AUDIENCE REALITY CHECK

Most creators guess wrong about who's actually using platforms.

Reddit isn't just tech bros. Pinterest isn't just wedding planners. Quora isn't just question-askers.

Real example: A B2B software company found their entire target audience on Pinterest boards about office design. They now generate consistent leads there with almost zero competition.

3/ FORMAT OPPORTUNITIES

The best hidden gold mines aren't new platforms but neglected formats on existing ones.

Instagram carousels consistently outperform videos for many business niches. LinkedIn newsletters reach more people than posts for the same effort. Twitter threads beat one-liners for conversion.

The win comes from zigging while others zag. When everyone raced to short-form video, smart creators doubled down on long-form text on the same platforms.

Most valuable advice. Don't ask "which new platform should I join?" Ask "which untapped format on platforms I already use will stand out?"

Old platforms + new approaches = attention goldmine.

Time to Grow

There’s two parts to getting results from posting content:

1. High quality content

2. Relevant distribution

Megaphone, the team behind Viral Examples, helps with both.

1. Our writing team works learns your voice and delivers weekly batches of content for you to post.

2. Our creator network helps get your posts in front of the right audience.

Grab time here or just reply to this email to learn more.