📈 How To Use The "You Don't Hate" Viral Hook

Welcome back to Viral Examples 👋

Each week we break down 3 posts that got lots of engagement on X and LinkedIn:

• Why the post resonated

• A templated version you can copy/paste and use

• Our own example using the template

Viral Examples is your superpower to grow faster on X and LinkedIn.

PS — we’re the team behind Megaphone, a platform that gets big, reputable creators in your niche to comment on and repost your content. We generate millions of impressions each day for our users.

Our ghostwriting agency also helps build and grow newsletters, as well as X and LinkedIn accounts. Book time with us to learn more.

You Don’t Hate Template

Why It Works

1. It takes the blame off the reader. The problem was the explanation, not them, and that relief stops the scroll.

2. "Like this" is an open loop. The only way to close it is to keep reading.

The Template

You don't hate [topic].

You just never saw it [like this / from this angle]:

Our Example

You don't hate sales.

You just never saw it as helping someone make a good decision:

Cook At Home More Template

Why It Works

1. One verb repeated line after line builds a drumbeat. Each new reason stacks, so a small habit starts to read like a manifesto.

2. The closer turns something ordinary into a secret weapon ("your kitchen is the most powerful pharmacy you have"), which gives people a line worth quoting.

The Template

[Do X] more.

[Do X] to [reason 1].
[Do X] to [reason 2].
[Do X] for [the people you care about].
[Do X] to [reason 3].
[Do X] to [reason 4].

Your [everyday tool or place] is the most powerful [unexpected thing] you have.

Our Example

Write more.

Write to clarify your thinking.
Write to build trust before the sales call.
Write for the person three years behind you.
Write to find out what you actually believe.
Write to attract the people you want to work with.

Your notes app is the most powerful sales team you have.

Nothing Will Make You Rethink Template

Why It Works

1. Readers recognize the moment before they finish the sentence. The specific scene does the persuading.

2. "Rethink your entire" raises the stakes, and the all-caps LIFE lands the punch.

The Template

Nothing will make you rethink your entire [area of life or work] faster than [specific moment of realization].

Our Example

Nothing will make you rethink your entire content strategy faster than posting every day for a year and realizing your best clients all came from one cold email.

Time to Grow

There’s two parts to getting results from posting content:

1. High quality content

2. Relevant distribution

Megaphone, the team behind Viral Examples, helps with both.

1. Our writing team works learns your voice and delivers weekly batches of content for you to post.

2. Our creator network helps get your posts in front of the right audience.

Grab time here or just reply to this email to learn more.