Hunt for Relics

Welcome back to Viral Examples.

Today (in 2 mins or less) we're exploring how to find the industry assumptions everyone's too scared to question.

How “Sacred Relic Hunting” will give you your next viral post

Every industry has its sacred relics — those unquestioned "truths" that everyone accepts without evidence. And buried in these assumptions are the seeds of your most powerful content.

After interviewing founders who consistently create content that spreads like wildfire within their niche, we found an interesting secret.

They've developed a systematic way to hunt down and challenge these industry myths.

Here's the process:

1/ Look for phrases that start with "everyone knows" or "obviously" 

These are your treasure maps.

 When you hear "Email marketing is dead" or "Cold calling doesn't work anymore," you've struck gold. These absolutes are almost always wrong — or at least, incomplete.

2/ Run a "Reversal Test" 

Take any widely accepted industry practice and ask: "What if the opposite were true?" 

3/ Map the incentives 

Ask yourself: "Who benefits from everyone believing this?"

 Usually you'll find the common wisdom was true once — but someone profits from it staying "true."

4/ Find the edge cases 

Search for people succeeding by breaking these "rules." They rarely talk about it because being under the radar is part of their advantage.

Look for: 

→ Companies growing without VC funding 

→ Creators succeeding on "dead" platforms 

→ Products thriving with "outdated" strategies

5/ Build your proof bank 

Before you challenge any assumption, gather evidence. 

Not opinions. 

Not theories. 

Real results.

Once you master this, you'll never run out of content ideas.

Time to Grow

There’s two parts to getting results from posting content:

1. High quality content

2. Relevant distribution

Megaphone, the team behind Viral Examples, helps with both.

1. Our writing team works learns your voice and delivers weekly batches of content for you to post.

2. Our creator network helps get your posts in front of the right audience.

Grab time here or just reply to this email to learn more.