Manufacturing Virality

And how to design posts that generate 5+ content ideas from reader responses

Welcome back to Viral Examples.

Today (in 2 mins or less) we're diving into how top creators plant "response seeds" that turn one post into an endless content pipeline.

The Response Seed Technique: Engineering Comments That Write Your Next Posts

You post something thoughtful. 

Three likes. 

Meanwhile, someone shares a half-baked opinion and their comments explode with "Actually..." and "But what about..."

That’s all strategy, my friend.

The best creators engineer conversations. And those conversations become their next 10 posts.

Here's the Response Seed Technique broken down:

1/ Plant contradiction triggers 

Write statements that feel 95% right. That missing 5% drives people crazy.

Example: "Email marketing is dead. Everyone I know just uses DMs now."

Watch the comments fill with: "But my email list still converts at..." and "That only works for B2C..."

Each response = a new post angle.

2/ Create knowledge gaps 

Share 3 steps of a 5-step process. Make it valuable but incomplete.

"Here's how I 3x'd my engagement:

  1. Post at 7:42am

  2. Use the 3-line hook formula

  3. Always end with [I'll share this tomorrow]"

The comments demanding step 3? That's next week's content calendar.

3/ Use false binaries 

Present two options when there are obviously more.

"There are only two types of creators: those building audiences and those building businesses."

Cue the flood of "What about community builders?" and "I'm focused on impact, not either of those..."

Every objection becomes a fresh perspective to explore.

The multiplier effect of one well-seeded post:

  • 5-10 clarifying questions (tutorial content)

  • 3-5 counterarguments (debate content)

  • 2-3 success stories (case study content)

  • 1-2 complete disagreements (perspective content)

Your audience literally writes your content calendar. You just have to know what seeds to plant.

Time to Grow

There’s two parts to getting results from posting content:

  1. High quality content

  2. Relevant distribution

Megaphone, the team behind Viral Examples, helps with both.

  1. Our writing team works learns your voice and delivers weekly batches of content for you to post.

  2. Our creator network helps get your posts in front of the right audience.

Grab time here or just reply to this email to learn more.

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