Same Time Next Week

Welcome back to Viral Examples.

Today (in 2 mins or less) we're diving into how a recurring format turns casual scrollers into people who look for you.

The Appointment Post: Turn Readers Into Regulars

Every Friday at 8am, a fractional CFO posts a teardown of one public company's pricing page. 

She has done it 60 weeks in a row. On Fridays, people search her name before she posts.

Television figured this out decades ago. Same show, same slot, every week. The audience builds a habit, and habits beat algorithms.

Most creators post whatever they thought of that morning. Every post starts from zero because the reader has no reason to expect it.

1/ Pick one repeatable format

A teardown, a weekly number, a reader question answered, a swipe of the week.

It should be something you can produce in under an hour, forever.

2/ Lock the day and name it

"Friday Teardown" 

"Monday Metric"

The name becomes a handle people use in DMs and comments. The day becomes a reflex.

3/ Number every edition

"Teardown #61" signals stamina. New readers see the number and assume quality.

Old readers feel part of something that keeps going.

4/ Let the format carry the weak weeks

Some Fridays your idea is average. The format still delivers because the audience shows up for the ritual.

The ritual protects you.

One-off posts rent attention. Appointment posts own a slot in someone's week.

Time to Grow

There’s two parts to getting results from posting content:

1. High quality content

2. Relevant distribution

Megaphone, the team behind Viral Examples, helps with both.

1. Our writing team works learns your voice and delivers weekly batches of content for you to post.

2. Our creator network helps get your posts in front of the right audience.

Grab time here or just reply to this email to learn more.