- Viral Examples
- Posts
- Speed Kills (Your Content)
Welcome back to Viral Examples.
Today (in 2 mins or less) we're diving into why your best posts get buried while mediocre content takes off.
The Velocity Gap That's Burying Your Best Work
You spent three hours on a deep-dive thread. Packed with insights. Actionable steps. Real examples.
It gets 12 likes and disappears.
The next day you post a one-liner hot take in 30 seconds. It goes viral.
This is the Velocity Gap. And once you see it, you can use it.
The problem with posting everything at the same speed
Your audience exists in three different mental states at any given moment. Some are scrolling fast, hunting for quick wins. Others are ready to dig deep and implement. Most are somewhere in between.
When you post a 10-minute deep dive to someone in discovery mode, they scroll past. When you post a quick tip to someone ready to implement, they feel unsatisfied.
Same content. Wrong velocity. Zero traction.
The Scan → Study → Save progression
Think of your audience like readers in a bookstore.
Scanners flip through titles and first pages. They want instant insight. Quick tips, bold claims, single-sentence frameworks.
Studiers sit down with coffee. They want depth. Breakdowns, case studies, step-by-step processes.
Savers buy the book to reference later. They want comprehensive resources. Templates, checklists, complete systems.
Each group needs different content velocity.
How to identify which velocity your audience is in
Watch your engagement signals.
High impressions with low saves means a Scanner audience. They're moving fast. Give them punchy, standalone insights they can absorb in seconds.
Low impressions with high saves means a Saver audience. They're committed. Give them meaty, reference-worthy content they'll return to.
High comments with medium saves means a Studier audience. They're engaged and processing. Give them frameworks with enough depth to discuss.
The 3-speed posting strategy
Build your content calendar around all three velocities.
Speed 1 for Scanners. One insight, one sentence. Post when your audience is in discovery mode. Early morning, lunch breaks, late night scrolling.
Speed 2 for Studiers. One framework, multiple steps. Post when energy is higher and attention is available. Mid-morning, early afternoon.
Speed 3 for Savers. One complete system, full breakdown. Post when your audience has carved out time. Weekends, Tuesday through Thursday afternoons.
Match the depth of your content to the readiness of your audience.
That's how you stop burying your best work.
Time to Grow
There’s two parts to getting results from posting content:
High quality content
Relevant distribution
Megaphone, the team behind Viral Examples, helps with both.
Our writing team works learns your voice and delivers weekly batches of content for you to post.
Our creator network helps get your posts in front of the right audience.
Grab time here or just reply to this email to learn more.
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