Stolen from Casinos

Welcome back to Viral Examples.

Today (in 2 mins or less) we're diving into how the smartest creators steal proven strategies from completely different worlds.

The Context Collapse Strategy

You walk into a casino. Within minutes, you lose track of time. No clocks. No windows. Free drinks appear. You keep playing.

That same psychology powers the most addictive content on your feed.

Here's how context collapse works…

1. Take a proven tactic from one industry

2. Apply it somewhere unexpected

3. Engagement go boom

The formula:

Pick your source industry. 

Look for tactics with measurable results. Casinos maximize time on floor. Airlines optimize seat selection. Restaurants engineer table turnover.

Find the core mechanism. 

Strip away the surface details. Casinos remove time cues to extend sessions. Airlines create urgency with "only 3 seats left." Restaurants use small plates to increase orders.

Translate to your context. 

A casino's "no clocks" becomes "no timestamps" in your email threads to maintain urgency. An airline's seat scarcity becomes "limited spots" in your workshop. A restaurant's small plates become bite-sized content that leaves people wanting more.

Examples:

• Fitness coaches using casino loyalty programs. Instead of points for slots, clients earn badges for workouts. Same dopamine hit, different context.

• SaaS companies using restaurant kitchen terminology. They call urgent bugs "fires" and quick fixes "expediting orders." Teams move faster when they think like line cooks.

• Dating apps using airline boarding strategies. Premium members get "priority access" to new features. Same exclusivity principle, different application.

Your turn to steal smart:

Pick an industry you admire. Study their customer journey. Identify one specific tactic that drives behavior. Ask how that same mechanism could work in your space.

Time to Grow

There’s two parts to getting results from posting content:

1. High quality content

2. Relevant distribution

Megaphone, the team behind Viral Examples, helps with both.

1. Our writing team works learns your voice and delivers weekly batches of content for you to post.

2. Our creator network helps get your posts in front of the right audience.

Grab time here or just reply to this email to learn more.