The 3R Framework: How Top Creators Extract Viral Insights From Everyday Work

Welcome back to Viral Examples.

 Today (in 2 mins or less) we're revealing how the top 1% of creators consistently turn daily experiences into unique insights.

Hiding in Plain Sight

We've been studying how the best creators generate content ideas without running dry. There’s no silver bullet, but we did notice a pattern/framework that many of the best use – and it’s so simple, you'll wonder why you haven't been doing it all along.

It’s called the 3R Framework, and here’s how it works…

1/ Record exceptions 

Your work day is filled with dozens of tiny moments where reality doesn't match expectations.

These gaps are gold. 

When something makes you pause (even for a second), capture it. Not the event itself, but why it caught your attention. 

Did a "terrible" email subject line get amazing opens? Did a client react differently than every other client? 

That's your raw material.

2/ Reverse engineer the insight 

This is where most people stop, but it's where the magic begins.

Take your observation and ask: "What makes this interesting to me but ordinary to everyone else?" 

Or better: "What makes this ordinary to me but potentially fascinating to others?" 

The gap between these perspectives is where viral insights live.

3/ Reframe for scale 

Now transform your personal observation into a universal pattern. 

If something worked in your email marketing, ask how it might apply to sales calls. If you noticed something about client behavior, consider how it might explain market trends. 

The key is moving from "I noticed" to "This might explain why..."

Every founder has unique insights. Most just haven't been taught how to extract them.

Now you have the framework. Time to use it.

Time to Grow

There’s two parts to getting results from posting content:

1. High quality content

2. Relevant distribution

Megaphone, the team behind Viral Examples, helps with both.

1. Our writing team works learns your voice and delivers weekly batches of content for you to post.

2. Our creator network helps get your posts in front of the right audience.

Grab time here or just reply to this email to learn more.