- Viral Examples
- Posts
- The Claim Ladder
Welcome back to Viral Examples.
Today (in 2 mins or less) we're diving into why your biggest claims might be killing your credibility.
You post "10x your revenue in 90 days" and get crickets. Meanwhile, another creator posts the exact same promise and gets hundreds of comments. Same claim, different results. The difference lies in where each audience sits on the claim ladder.
Big claims to strangers trigger skepticism. Big claims to believers trigger excitement. Your audience temperature determines which claims they'll buy.
The Claim Ladder Framework
Level 1: Proof Claims (Cold Audience)
Start here with new followers. Make small, easily verifiable promises:
- "Save 15 minutes on your morning routine"
- "Get 3 more email replies this week"
- "Learn one productivity trick today"
Level 2: Progress Claims (Warm Audience)
Your audience has seen you deliver. Scale up:
- "Double your email open rates in 30 days"
- "Build a $1K side hustle this quarter"
- "Master public speaking in 6 weeks"
Level 3: Transformation Claims (Hot Audience)
They believe in your methods. Go big:
- "10x your revenue in 90 days"
- "Retire your 9-5 within 12 months"
- "Become the go-to expert in your field"
Trust Threshold Indicators
Level Up When You See:
- Comments sharing personal wins
- DMs asking for advanced help
- People defending your content in replies
- Followers tagging friends in your posts
Stay Put When You See:
- Questions about basic concepts
- Requests for proof or examples
- Silence on your posts
- Pushback on smaller claims
Match your claim size to your audience temperature. Start small, build trust, then scale the promise.
Time to Grow
There’s two parts to getting results from posting content:
High quality content
Relevant distribution
Megaphone, the team behind Viral Examples, helps with both.
Our writing team works learns your voice and delivers weekly batches of content for you to post.
Our creator network helps get your posts in front of the right audience.
Grab time here or just reply to this email to learn more.
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