The First-Mover's Guide to Documenting Trends Before They're Trends

Welcome back to Viral Examples.

Today (in 2 mins or less) we're diving into how to position yourself as the voice of authority on emerging trends before everyone else catches up.

The First-Mover's Guide to Documenting Trends Before They're Trends

Every major shift in your industry gives off early warning signs. 

Most people miss them because they're looking in all the wrong places. 

The real signals are hiding in plain sight. 

Big changes don't announce themselves with press releases. 

They whisper through small shifts in customer questions, subtle changes in meeting discussions, and tiny variations in day-to-day operations.

The key is knowing where to look:

1) Track the evolution of questions 

When the same question starts coming up in different contexts, pay attention. 

If clients suddenly start asking about a feature they never cared about before, or if similar concerns pop up across different customer segments – that's your signal.

2) Watch for vocabulary shifts 

New terms entering everyday conversation are like smoke signals for changing mindsets. 

When people start using different language to describe old problems, something's brewing.

3) Notice what stopped happening 

Sometimes the biggest indicator isn't what's new – it's what's disappeared. 

Did a common objection suddenly stop coming up? 

Are certain processes becoming irrelevant? 

That vacuum is telling you something.

Don't wait for data. 

Start sharing your observations now, even if they're just educated hunches.

Better to be first than to be certain.

Time to Grow

There’s two parts to getting results from posting content:

1. High quality content

2. Relevant distribution

Megaphone, the team behind Viral Examples, helps with both.

1. Our writing team works learns your voice and delivers weekly batches of content for you to post.

2. Our creator network helps get your posts in front of the right audience.

Grab time here or just reply to this email to learn more.