Turn Your Swipe File Into A System

Welcome back to Viral Examples.

Today (in 2 mins or less) we're diving into why your best posts get buried while mediocre content takes off.

Everyone says to build a swipe file. Save the best posts. Study greatness.

So you do.

Six months later, you have 847 bookmarks. You've opened the folder twice.

The advice was incomplete.

Saving content without analysis creates a graveyard of inspiration. Files full of "good stuff" you'll never use.

The fix requires asking three questions every time you save something.

1/ Why did this work

Identify the psychological trigger. Scarcity. Specificity. Identity. Social proof. Name it.

2/ Who did it work for

A viral post from someone with 500k followers teaches you something different than one from someone with 500.

3/ What context made it successful

Timing matters. Platform matters. The conversation happening in culture at that moment matters.

Then organize by mechanism. Group posts by the trigger they use, rather than the topic they cover.

A fitness post using scarcity belongs next to a sales post using scarcity. They share DNA even when topics differ.

Your swipe file becomes a trigger library. When you need to write, pull the mechanism first. The topic comes second.

This transforms digital hoarding into an actual system.

Time to Grow

There’s two parts to getting results from posting content:

1. High quality content

2. Relevant distribution

Megaphone, the team behind Viral Examples, helps with both.

1. Our writing team works learns your voice and delivers weekly batches of content for you to post.

2. Our creator network helps get your posts in front of the right audience.

Grab time here or just reply to this email to learn more.