Using the 9-3-1 Framework to Maximize Algorithmic Reach

Welcome back to Viral Examples.

Today (in 2 mins or less) we're diving into the exact content mix that keeps you visible without triggering spam filters or audience fatigue.

Using the 9-3-1 Framework to Maximize Algorithmic Reach

Last week, a creator with 400K followers DMed me: "My reach tanked the moment I started posting more. Makes no sense." 

Actually, it makes perfect sense.

Platforms don't reward volume, they reward rhythms. And after analyzing hundreds of high-performing accounts, we've discovered the ideal ratio.

We call it the 9-3-1 Framework:

For every 13 posts you share:

• 9 should be quick-hit value (threads, tips, observations)

• 3 should be conversation starters (polls, questions, hot takes)

• 1 should be a deep dive (detailed breakdown, case study)

But here's where it gets interesting...

The Sequence Matters More Than The Numbers

Don't cluster them. Space value posts every 24-36 hours. 

Drop conversation starters mid-week when engagement peaks. 

Save deep dives for when your audience has the most attention (typically Sunday nights or Monday mornings).

Why This Works:

1. Algorithms love predictable posting schedules

2. Quick value builds consistent interaction

3. Conversations create algorithmic spikes

4. Value posts get saved and shared (extending lifespan)

5. Conversations create notification clusters

Most creators focus on what to post. 

The pros know when and how to sequence it.

Time to Grow

There’s two parts to getting results from posting content:

1. High quality content

2. Relevant distribution

Megaphone, the team behind Viral Examples, helps with both.

1. Our writing team works learns your voice and delivers weekly batches of content for you to post.

2. Our creator network helps get your posts in front of the right audience.

Grab time here or just reply to this email to learn more.