Viral Examples #001

Hey everyone 👋

Welcome to Viral Examples!

Each week we’ll break down 3 posts that got lots of engagement on X and LinkedIn:

• Why the post resonated

• A templated version you can copy/paste and use

• Our own example using the template

Viral Examples is your superpower to grow faster on X and LinkedIn.

PS — we’re the team behind Megaphone, a platform that gets big, reputable creators in your niche to comment on and repost your content. We generate millions of impressions each day for our users.

Here’s an example our founder posted last week.

But now onto this week’s templates!

Your Journey Template

Why It Works

1. It’s personal: We love hearing about other people’s journeys when they reveal the details.

2. Easy to consume: Quick bullet points are easy to read

Template

My [topic] journey:

• [Year 1]: [Result 1]

• [Year 2]: [Result 2]

• [Year 3]: [Result 3]

• [Year 4]: [Result 4]

• [Year 5]: [Result 5]

• [Year 6]: [Projected result]

It's not about [irrelevant or vanity result].

It's about [key takeaway].

Start now & you'll be thrilled in [future timeframe].

Our Example

My indie SaaS creator journey:

• Year 1: $5k MRR

• Year 2: $18k MRR

• Year 3: $46k MRR

• Year 4: $100k MRR

• Year 5: $250k+ MRR (proj.)

It’s not about where you are on Day 1.

It’s about just not stopping.

Start now and you’ll be thrilled in 5 years.

Success Story Template

Post Inspiration

Why It Works

It’s a story: People love stories, especially about successful people. They’re fun to read and easy to consume.

Template

I LOVE [whatever your story is based on].

This one’s a good one: [The storyline in one sentence].

The [founders/creators/owners] are [names], [quick impressive fact].

Here’s their story 👇🏻

Our Example

I LOVE the early days of Silicon Valley startups.

This one’s a good one: Airbnb was started by three designers blowing up air mattresses in their living room to pay rent.

The founders are Brian, Nathan, and Joe and the company’s worth $100 billion.

Here’s their story👇🏻

Lessons Learned Template

Post Inspiration

Why It Works

1. Educational: People love learning from reputable sources within a particular niche. Share your knowledge.

2. Formatting: The spaced-out lines make it easy to read with only one point per line.

Template

If you’re an experienced [your role], this is a useful reminder.

If you're a rookie [your role], this is a foundational lesson.

[One-liner lesson]

That’s why the best way to [verb your role needs to do] is:

1. [First step to do it]

2. [Second step to do it]

Worth noting: this applies to more than just [your domain]. It’s a universal [descriptor related to your domain] principle. [Another example].

[Reworded short lesson one more time].

Remind yourself of this often.

Our Example

If you’re an experienced founder, this is a useful reminder.

If you’re a rookie founder, this is a foundational lesson.

Hire slow and fire fast.

The best way to do this is:

1. Have an extensive interview process that allows only the best talent to get through.

2. Re-evaluate after 30 and 90 days. It’s better for both parties to move on right away. Rip the bandaid off.

Worth noting: this applies to more than just hiring. If you’re looking for a partner, moving on right away when you know they’re not the one is best.

Hire slow, fire fast.

Remind yourself of this often.

To start going viral yourself like our founder did, check out Megaphone.