Viral Examples #005

Welcome back to Viral Examples 👋

Each week we break down 3 posts that got lots of engagement on X and LinkedIn:

• Why the post resonated

• A templated version you can copy/paste and use

• Our own example using the template

Viral Examples is your superpower to grow faster on X and LinkedIn.

PS — we’re the team behind Megaphone, a platform that gets big, reputable creators in your niche to comment on and repost your content. We generate millions of impressions each day for our users.

We also recently launched a ghostwriting offer for both X and LinkedIn. We’re only taking on a few initial clients but are seeing great early results. Let us know you’re interested by filling out this form.

Data Inspiration Template

Inspo

Why It Works

1. Data-informed: When you back up a claim with data it’s more believable.

2. Good graphics: Having charts, graphs, or any graphic always helps a post perform better. Add more visuals when you can.

The Template

I recently came across [data/numbers/info] on [what the data is about].

The insights are simultaneously [descriptor 1] and [descriptor 2].

Here are the [number] [graphs/numbers/charts] everyone needs to see:

Our Example

I recently came across data on how seed-stage companies raise money in a down market.

The insights are simultaneously inspiring and surprising.

Here are 6 graphs every founder needs to see:

Contrarian View Template

Inspo

Why It Works

1. Reputable: He’s started several companies and employed a lot of people so he likely has enough experience about the topic.

2. Contrarian: He says he doesn’t build startups like everyone else so he has an interesting opinion that most people don’t share.

The Template

I’ve [what you’ve done that’s noteworthy].

But… I don’t [what you’ve done] like everyone else.

I use [what it is you do differently].

It will change how you [what it is you do].

(1/x)

Our Example

I’ve written dozens of newsletters that go out to tens of thousands of people.

But… I don’t write like most writers do.

I use a framework called “LEMA”

It will change how you write forever.

(1/x):

The Single Most Powerful Template

Inspo

Why It Works

1. Credible: He’s journaled every day for 5 years and tested every product in the space.

2. Universal topic: Everyone wants to know powerful habits for personal growth.

The Template

The single most powerful habit for [your niche]:

[Habit].

Over the past [timeframe], I’ve [habit] every single [timeframe] — and along the way, I’ve:

• [Valuable action]

• [Valuable action]

But I always return to [basic action] and [basic action]:

Our Example

The single most powerful habit for exercising more:

Doing it right when you wake up.

Over the last 3 years, I’ve exercised every morning right away—and along the way, I’ve:

• Gotten in the best shape of my life

• Tried every type of workout class possible

But I always return to weightlifting as my standard workout. Here it is:

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