Viral Examples #008

Welcome back to Viral Examples 👋

Each week we break down 3 posts that got lots of engagement on X and LinkedIn:

• Why the post resonated

• A templated version you can copy/paste and use

• Our own example using the template

Viral Examples is your superpower to grow faster on X and LinkedIn.

PS — we’re the team behind Megaphone, a platform that gets big, reputable creators in your niche to comment on and repost your content. We generate millions of impressions each day for our users.

We also recently launched a ghostwriting offer for both X and LinkedIn (and newsletters too!). We’re only taking on a few more clients for now but are seeing great early results. Let us know you’re interested by filling out this form.

This is the Guy Template

Why It Works

1. Short and sweet: You give a photo of someone and tell them what incredible thing they accomplished.

2. Amusing: The first line is just kind of funny, especially with the rise of “The [topic] Guy” on X in the last year.

The Template

This is the [guy/girl]

Who [what they accomplished]

For context, [add more context]

Here is what you need to know

Our Example

This is the guy

Who designed the majority of Apple’s best-selling products.

For context, around 20% of all humans use these products.

Here is what you need to know

[Insert photo of Jony Ive]

Welcome to… Template

Why It Works

1. Easy to Read: Each sentence is one line.

2. Relatable: Many people feel behind or like they’re unsure if what they’re doing will work.

3. Trailing sentences: Each sentences trails off, making you curious about the next one.

The Template

If you feel like you’re [action]…

If you feel like you’re [second action]…

If you’re not sure [third action]…

There’s nothing wrong with you.

[Reason why there’s nothing wrong with you]

[More reasoning]

Welcome to [your niche]

Our Example

If you feel like your outreach is falling on deaf ears…

If your cold calls are ending with hang-ups…

If you’re not sure you’ll hit quota this month…

There’s nothing wrong with you.

The more calls you make the better you’ll get.

Calls lead to sales. But not calling leads nowhere.

Welcome to sales.

Most People are… Template

Why It Works

1. He’s already done all the work for you by watching hours of videos on the subject.

2. Everyone wants to be happier, richer, smarter, funnier.

3. Honesty: Most people don’t want to confront their unhappiness, whereas he states it plainly.

The Template

Most people are [description].

So, I’ve spent [timeframe] [watching/reading] [related content] for [timeframe].

What I found?

[Person’s] [description] [formula/hack/framework]:

[Insert photo]

Our Example

Most people are unmotivated.

So, I spent 30 hours watching David Goggins videos over the past 2 weeks.

What I found?

David Goggins’s motivation formula:

To start going viral yourself like our founder, check out Megaphone.