- Viral Examples
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- Viral Examples #008
Welcome back to Viral Examples 👋
Each week we break down 3 posts that got lots of engagement on X and LinkedIn:
Why the post resonated
A templated version you can copy/paste and use
Our own example using the template
Viral Examples is your superpower to grow faster on X and LinkedIn.
PS — we’re the team behind Megaphone, a platform that gets big, reputable creators in your niche to comment on and repost your content. We generate millions of impressions each day for our users.
We also recently launched a ghostwriting offer for both X and LinkedIn (and newsletters too!). We’re only taking on a few more clients for now but are seeing great early results. Let us know you’re interested by filling out this form.
This is the Guy Template
Why It Works
Short and sweet: You give a photo of someone and tell them what incredible thing they accomplished.
Amusing: The first line is just kind of funny, especially with the rise of “The [topic] Guy” on X in the last year.
The Template
This is the [guy/girl]
Who [what they accomplished]
For context, [add more context]
Here is what you need to know
Our Example
This is the guy
Who designed the majority of Apple’s best-selling products.
For context, around 20% of all humans use these products.
Here is what you need to know
[Insert photo of Jony Ive]
Welcome to… Template
Why It Works
Easy to Read: Each sentence is one line.
Relatable: Many people feel behind or like they’re unsure if what they’re doing will work.
Trailing sentences: Each sentences trails off, making you curious about the next one.
The Template
If you feel like you’re [action]…
If you feel like you’re [second action]…
If you’re not sure [third action]…
There’s nothing wrong with you.
[Reason why there’s nothing wrong with you]
[More reasoning]
Welcome to [your niche]
Our Example
If you feel like your outreach is falling on deaf ears…
If your cold calls are ending with hang-ups…
If you’re not sure you’ll hit quota this month…
There’s nothing wrong with you.
The more calls you make the better you’ll get.
Calls lead to sales. But not calling leads nowhere.
Welcome to sales.
Most People are… Template
Why It Works
He’s already done all the work for you by watching hours of videos on the subject.
Everyone wants to be happier, richer, smarter, funnier.
Honesty: Most people don’t want to confront their unhappiness, whereas he states it plainly.
The Template
Most people are [description].
So, I’ve spent [timeframe] [watching/reading] [related content] for [timeframe].
What I found?
[Person’s] [description] [formula/hack/framework]:
[Insert photo]
Our Example
Most people are unmotivated.
So, I spent 30 hours watching David Goggins videos over the past 2 weeks.
What I found?
David Goggins’s motivation formula:
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