Viral Examples #018

Welcome back to Viral Examples 👋

Each week we break down 3 posts that got lots of engagement on X and LinkedIn:

• Why the post resonated

• A templated version you can copy/paste and use

• Our own example using the template

Viral Examples is your superpower to grow faster on X and LinkedIn.

PS — we’re the team behind Megaphone, a platform that gets big, reputable creators in your niche to comment on and repost your content. We generate millions of impressions each day for our users.

We also recently launched a ghostwriting offer for both X and LinkedIn. We’re only taking on a few initial clients but are seeing great early results. Let us know you’re interested by filling out this form.

Early Days Template

Why It Works

1. He tells a crazy story from his personal experience working at one of the worlds most successful startups.

2. Everyone is familiar with Uber and has an iPhone so it’s a story people can immediately understand.

The Template

Today, [company] is a [revenue/valuation] company with [statistic].

But in the early days, we had a big problem:

[Explain the problem].

Here’s the inside story of how [how you solved the problem…]

Our Example

Today, Airbnb is a $74B company with over 5M hosts.

but in the early days, we had a big problem:

Most hosts weren’t getting bookings because their photos were so bad.

Here’s the inside story of how the Airbnb team became professional photographers…

5 Minute Class Template

Why It Works

1. He did the work for you and you just have to spend 5 minutes getting all the value.

2. The header tweet is short and right to the point so it doesn’t waste readers’ time.

The Template

These [number] frameworks took me [timeframe] and [timeframe] of mistakes to learn.

I’ll teach them to you in 5 minutes:

Our Example

These 5 frameworks took me 100 hours and 3 years of mistakes to learn.

I’ll teach them to you in 5 minutes:

Look at this Guy Template

Why It Works

1. He tells a crazy story that most people haven’t heard before.

2. He breaks up the sentences into short bits so it’s easy to read.

The Template

Look at this [guy/girl].

[He/She] [was/is] known as the [what they’re known as]

[He/She] [what they did that’s notable]

[Change in the story that is significant]

Here’s the crazy story:

Our Example

Look at this guy.

He was known as “Dread Pirate Roberts” online.

He built the Silk Road into a multimillion-dollar illegal dark web marketplace.

Until the Feds started to catch on.

Here’s the crazy story:

[insert photo]

To start going viral yourself then check out Megaphone.