Viral Examples #021

Welcome back to Viral Examples 👋

Each week we break down 3 posts that got lots of engagement on X and LinkedIn:

• Why the post resonated

• A templated version you can copy/paste and use

• Our own example using the template

Viral Examples is your superpower to grow faster on X and LinkedIn.

PS — we’re the team behind Megaphone, a platform that gets big, reputable creators in your niche to comment on and repost your content. We generate millions of impressions each day for our users.

We also recently launched a ghostwriting offer for both X and LinkedIn. We’re only taking on a few initial clients but are seeing great early results. Let us know you’re interested by filling out this form.

Good vs Bad Template

Why It Works

1. The bullet points make it easy to consume.

2. He shows you the difference between being good and bad at an important skill that’s relevant to his audience..

The Template

Bad [subject]:

• [bad example]

• [bad example]

• [bad example]

Good [subject]:

• [good example]

• [good example]

• [good example]

Our Example

Bad sales:

• Don’t ask questions

• Talk too much

• Explain the features not the benefits

Good sales:

• Listen to their problems

• Listen to their problems some more

• Set strict deadlines

Underestimated Template

Why It Works

1. It’s so short and simple that you can’t not read it.

2. People want to know what it is they shouldn’t underestimate about others.

3. The thing he mentions is something obviously true that you might not have thought of phrasing that way otherwise.

The Template

Never underestimate someone with [attribute].

Our Example

Never underestimate someone who’s relentlessly resourceful.

Famous Person Mindset Template

Why It Works

1. Everyone always wants to know how the most successful people operate.

2. A list with short copy and videos or photos is easy to consume making it more likely people will engage.

The Template

[Famous Person] is a big believer in [mindset/mindset/idea]

Not just [famous person] — [more famous people] too

Here’s what it is, how to use it, and become better at it:

Our Example

Palmer Luckey is a big believer in founders making themselves obsolete.

Not just Luckey — Brian Chesky and Marc Andreessen too.

Here’s how founders can do that:

To start going viral yourself then check out Megaphone.