Viral Examples #023

Welcome back to Viral Examples 👋

Each week we break down 3 posts that got lots of engagement on X and LinkedIn:

• Why the post resonated

• A templated version you can copy/paste and use

• Our own example using the template

Viral Examples is your superpower to grow faster on X and LinkedIn.

PS — we’re the team behind Megaphone, a platform that gets big, reputable creators in your niche to comment on and repost your content. We generate millions of impressions each day for our users.

We also recently launched a ghostwriting offer for both X and LinkedIn. We’re only taking on a few initial clients but are seeing great early results. Let us know you’re interested by filling out this form.

Simple Observation Template

Why It Works

1. He makes simple observations about a topic that he is an expert on.

2. Personal opinions can get a ton of engagement when others agree with them.

The Template

An observation about [demographic] who [action]:

[Explain your observation]

Our Example

An observation about founders who build the most successful startups:

They have an extremely high bias towards action. They can take an idea to a working product with incredible speed.

Company Acquisition Template

Why It Works

1. It’s about a company that everyone knows and uses.

2. He gives you the details on a historic acquisition in short consumable tweets.

The Template

In [year], [company] paid [amount] to acquire [company].

Today, [company] has:

• [amount of revenue]

• [amount of users]

Here is one of [company] most successful acquisitions:

Our Example

In 2012, Facebook paid $1B to acquire Instagram.

Today, Instagram has:

• $33B+ in annual revenue

• 2.4B active users

Here is one of Facebook’s most successful acquisitions:

Contrast Two Topics Template

Why It Works

1. The two contrasting styles of building a business can be controversial which helps get engagement.

2. He’s built successful businesses so he’s reputable about the space.

The Template

[Contrasting niche] is often about [verb] and [verb].

[Your niche] is often about [verb], [verb], and [verb].

Our Example

Weightlifting is often about lifting heavy and eating protein shakes.

Yoga is about finding balance, using your core, and relaxing.

To start going viral yourself then check out Megaphone.