Viral Examples #015

Welcome back to Viral Examples 👋

Each week we break down 3 posts that got lots of engagement on X and LinkedIn:

• Why the post resonated

• A templated version you can copy/paste and use

• Our own example using the template

Viral Examples is your superpower to grow faster on X and LinkedIn.

PS — we’re the team behind Megaphone, a platform that gets big, reputable creators in your niche to comment on and repost your content. We generate millions of impressions each day for our users.

We also expanded our ghostwriting offer from just doing X and LinkedIn to newsletters now as well. We’re only taking on a few initial newsletter clients — but in the past we’ve grown newsletters to 80,000 subscribers. Let us know you’re interested by filling out this form.

Never Give Up Template

Why It Works

1. He’s honest about his story and what he’s had to overcome. Everyone loves an underdog story.

2. It’s written in a consumable way with short sentences.

3. You can follow along with the timeline

The Template

[year]: [life event]

[year]: [life event]

[year]: [life event]

[year]: [life event]

[year]: [life event]

[year]: [life event]

The one thought I had the entire time was that the only person who could get me out of this is myself.

Don’t ever give up on yourself.

These things take time.

Our Example

2017: I got my first job waiting tables

2020: I graduated top of my class

2021: I landed my first job in tech

2023: I started my first company

2024: I raised $20M from the best investors

The one thought I had the entire time was that the only person who could get me out of this is myself.

Don’t ever give up on yourself.

These things take time.

Milestone Announcement Template

Why It Works

1. People love hearing about success stories with proof of your success.

2. Including a graph that goes up and to the right is always a thumb-stopper.

3. It’s simple — there’s no complex point to make and agree with. It’s easy to be happy for success.

The Template

[Your domain] milestone: [data about the milestone]

[Insert photo]

Our Example

SaaS product milestone: $50,000 MRR

[Insert photo]

Famous Person Quote Template

Why It Works

1. Memorable quotes with curated learnings from a famous person are fun to read.

2. He uses short consumable lines in each tweet that are easy to skim.

3. The rest of the thread delivers on the promise of the hook

The Template

[Famous person] once said:

[Insert quote].

Here are [number] things I learned from [him/her]:

Our Example

Steven Jobs once said:

“We’re here to put a dent in the universe. Otherwise why else even be here?”

Here are 10 things I learned from him:

To start going viral yourself like our founder, check out Megaphone.