Viral Examples #092

Welcome back to Viral Examples 👋

Each week we break down 3 posts that got lots of engagement on X and LinkedIn:

• Why the post resonated

• A templated version you can copy/paste and use

• Our own example using the template

Viral Examples is your superpower to grow faster on X and LinkedIn.

PS — we’re the team behind Megaphone, a platform that gets big, reputable creators in your niche to comment on and repost your content. We generate millions of impressions each day for our users.

Our ghostwriting agency also helps build and grow newsletters, as well as X and LinkedIn accounts. Book time with us to learn more.

It All Comes Down To Template

Why It Works

1. Videos are in. They increase dwell time. Engaging ones especially. Pair it with a good hook and you’re in business. This one is essentially a thread without the thread, because of the video’s explanation

2. The hook is clear, opinionated, and simple to understand (aka it gets you to watch the video)

The Template

No [X] makes you [extreme outcome]. No [X] makes you [opposite outcome].

It all comes down to [simple underlying principle].

Here’s how 👇

Our Example

No AI tool makes you productive. No AI tool makes you lazy.

It all comes down to how you design your workflow.

Here’s how 👇

Let’s Talk About It Template

Why It Works

1. For many people who haven’t experienced the situation, it’s sort of a weird and scary one to consider. It piques your curiosity

2. On top of that, the advice is counter to what most people would probably do by default

The Template

If [high-stakes situation], here’s one of the most important things to know: Do not [common but harmful instinct].

Even if [pressure accelerant]. Even if it feels like [default thought/action taken]

Let’s talk about it… 🧵

Our Example

If your company is running out of cash, here’s one of the most important things to know: Do not slash your best people first.

Even if payroll is terrifying. Even if it feels like “cutting costs” equals survival.

Let’s talk about it… 🧵

I Told My Template

Why It Works

1. The first line adds a level of expected intimacy — you feel like whatever comes next will be the truth

2. The remainder of the hook delivers on that intimacy with a feeling many people can associate with, and offers advice

The Template

I told my [role/title/relationship]:

“[vulnerable belief/honest truth].”

[He/She/They] didn’t [expected response].

[He/She/They] just [action] and said:

Our Example

I told my financial advisor:

“I’m just bad with money.”

She didn’t hand me a budgeting spreadsheet.

She just leaned back and said:

Time to Grow

There’s two parts to getting results from posting content:

1. High quality content

2. Relevant distribution

Megaphone, the team behind Viral Examples, helps with both.

1. Our writing team works learns your voice and delivers weekly batches of content for you to post.

2. Our creator network helps get your posts in front of the right audience.

Grab time here or just reply to this email to learn more.