Viral Examples #101

Welcome back to Viral Examples 👋

Each week we break down 3 posts that got lots of engagement on X and LinkedIn:

• Why the post resonated

• A templated version you can copy/paste and use

• Our own example using the template

Viral Examples is your superpower to grow faster on X and LinkedIn.

PS — we’re the team behind Megaphone, a platform that gets big, reputable creators in your niche to comment on and repost your content. We generate millions of impressions each day for our users.

Our ghostwriting agency also helps build and grow newsletters, as well as X and LinkedIn accounts. Book time with us to learn more.

Isn’t In Your Head Template

Why It Works

1. People who deal with anxiety are always actively looking for ways to reduce it

2. The visuals likely help stop the scroll

The Template

[Common belief] isn’t just in your head.

It’s [deeper mechanism / reframing].

Here are [#] [practical/actionable] ways to [solve/relieve it] (without [undesired method]): 🧵

1. [first action]

Our Example

Burnout isn’t just in your head.

It’s a lack of control over your time.

Here are 8 practical ways to fix it (without quitting your job): 🧵

1. Set non-negotiable boundaries.

Here’s What’s Actually Happening Template

Why It Works

1. Everyone is paranoid that their phones “listen” to them, and this promises an explanation

2. The first line catches attention not just from the caps but because it affirms people’s fears about this

The Template

[SHOCKING STATEMENT IN ALL CAPS].

You didn’t [obvious cause 1]. You didn’t [obvious cause 2].

You [subtle behavior].

And [short time later], [result happened]. Here’s what’s actually happening.

Our Example

YOU’RE NOT GAINING WEIGHT RANDOMLY.

You didn’t binge once. You didn’t skip the gym.

You kept snacking.

And a month later, the scale crept up. Here’s what’s actually happening.

Simplest Way Possible Template

Why It Works

1. The first line is quietly brilliant because it automatically proves its point (be honest, do YOU know the difference between those? I don’t)

2. It gives you an explanation

The Template

Most [group] don’t actually know the difference between [thing 1], [thing 2] and [thing 3]

And honestly, [system/industry] doesn’t make it easy.

Let me break it down in the simplest way possible 🧵

Our Example

Most founders don’t actually know the difference between growth, traction and distribution

And honestly, startup advice doesn’t make it easy.

Let me break it down in the simplest way possible 🧵

Time to Grow

There’s two parts to getting results from posting content:

1. High quality content

2. Relevant distribution

Megaphone, the team behind Viral Examples, helps with both.

1. Our writing team works learns your voice and delivers weekly batches of content for you to post.

2. Our creator network helps get your posts in front of the right audience.

Grab time here or just reply to this email to learn more.