Viral Examples #104

Welcome back to Viral Examples 👋

Each week we break down 3 posts that got lots of engagement on X and LinkedIn:

• Why the post resonated

• A templated version you can copy/paste and use

• Our own example using the template

Viral Examples is your superpower to grow faster on X and LinkedIn.

PS — we’re the team behind Megaphone, a platform that gets big, reputable creators in your niche to comment on and repost your content. We generate millions of impressions each day for our users.

Our ghostwriting agency also helps build and grow newsletters, as well as X and LinkedIn accounts. Book time with us to learn more.

Weird Advice Template

Why It Works

1. “Weird” is a weird starter for a thread that catches your attention

2. He includes the first one (making it clear it is a thread/list) in the first tweet, and it’s genuinely surprising but makes sense

The Template

[WEIRD/STRANGE/UNCOMMON] ADVICE THAT [big positive claim]

1. [unexpected action].

([why it supposedly works])

Our Example

WEIRD ADVICE THAT HELPS YOU FALL ASLEEP FASTER

1. Wear socks to bed.

(Helps regulate body temperature and signal sleep readiness)

Cancelled Template

Why It Works

1. Cancelling commonly used software is something a lot of folks would likely prefer to do and now think may be possible in the AI era, but it’s not clear to them if AI is good enough to make it possible or not

2. The pitch of the thread seems either possible-but-crazy (for the non-AI-pilled) or too-good-to-be-true in a way where you want to go see if it’s legit or not

The Template

Cancelled [tool/service]. Cancelled [tool/service]. Decided to just see what [new tool/system] could do.

[Impressive output/result]. [Compressed time/efficiency]. Here are the [#] [prompts/workflows/steps] i used:

Our Example

Cancelled my meal plan app. Cancelled my workout app. Decided to just see what Grok could do.

12 weeks of fitness planning. Under 30 minutes. Here are the 8 prompts i used:

Key To Understanding Template

Why It Works

1. The first line speaks from a place of expertise but not in an overly academic / hard to understand way

2. The visual is genuinely cool and catches the eye

The Template

[Complex system/topic] might [common assumption], but they [unexpected deeper truth].

Understanding [specific hidden mechanism] is key to understanding how they work – and to [powerful capability/outcome].

Starting today, we’re [sharing/releasing/explaining] a [series/resource/project] on this [topic/research area]. 🧵

Our Example

Markets might look like numbers moving, but they behave like emotion engines.

Understanding liquidity cycles is key to understanding how they work – and to managing risk.

Starting today, we’re sharing a series on this research area. 🧵

Time to Grow

There’s two parts to getting results from posting content:

1. High quality content

2. Relevant distribution

Megaphone, the team behind Viral Examples, helps with both.

1. Our writing team works learns your voice and delivers weekly batches of content for you to post.

2. Our creator network helps get your posts in front of the right audience.

Grab time here or just reply to this email to learn more.