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- Viral Examples #107
Viral Examples #107
And how you can go viral too
Michael Houck
June 11, 2026
Welcome back to Viral Examples 👋
Each week we break down 3 posts that got lots of engagement on X and LinkedIn:
Why the post resonated
A templated version you can copy/paste and use
Our own example using the template
Want to know why a post went viral? Share the URL here and we’ll analyze it in a future issue of Viral Examples.
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Backed By Template
Why It Works
Visceral fat is notoriously stubborn and hard to get rid of at all, let alone quickly
The side by side image reinforces the importance of getting right of it
The Template
The [superlative] way to [desired outcome] (backed by [credible source]):
Our Example
The quickest way to increase focus (backed by brain scans):
Here’s What Was Broken Template
Why It Works
It paints a vivid picture that draws you in initially and makes the stakes clear
It promises a solution to a problem many people may be in the earlier stages of themselves
The Template
A [person/client/group] came to [us/me] after [timeframe] on [solution/system].
[Short, fragmented, negative outcomes].
[He/She/They] didn’t have an [obvious problem]. [He/She/They] had a [deeper/root problem]. Here’s what was broken:
Our Example
A founder came to me after 18 months building a SaaS.
No growth. Burned out. Ready to quit.
He didn’t have a product problem. He had a distribution problem. Here’s what was broken:
That’s Not The Interesting Part Template
Why It Works
People want to be able to provide a secure future for their kids, so the first line hooks you
Then it flips the script and implies a good chunk of that planning could be for naught… but offers a solution
The Template
A [person/group] with [specific setup/action] has [impressive future outcome].
That’s not the interesting part.
The interesting part is what happens at [specific moment/event] – when [hidden leverage/opportunity].
Most [group] have no idea this [window/opportunity/system] exists.
Here’s how it works: ↓
Our Example
A founder with a tiny audience can outsell massive companies.
That’s not the interesting part.
The interesting part is what happens when distribution becomes habitual – when launches stop feeling risky.
Most startups have no idea this compounding effect exists.
Here’s how it works: ↓
There’s two parts to getting results from posting content:
High quality content
Relevant distribution
Megaphone, the team behind Viral Examples, helps with both.
Our writing team works learns your voice and delivers weekly batches of content for you to post.
Our creator network helps get your posts in front of the right audience.
Grab time here or just reply to this email to learn more.
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