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- Viral Examples #112
Viral Examples #112
And how you can go viral too

Welcome back to Viral Examples 👋
Each week we break down 3 posts that got lots of engagement on X and LinkedIn:
Why the post resonated
A templated version you can copy/paste and use
Our own example using the template
Want to know why a post went viral? Share the URL here and we’ll analyze it in a future issue of Viral Examples.
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The First Sign Of Template
Why It Works
The advice comes from a credible source
The clear implication is that there’s something this expert knows and is sharing, that you don’t and would otherwise miss
The Template
A [credible authority] says: The first sign of [outcome] isn’t [expected outcome].
It’s something much smaller, and it starts at/with [age]:
Our Example
A financial advisor says: The first sign of financial stress isn’t debt.
It’s lifestyle inflation, and it starts with your first pay raise:
Treat It With Template
Why It Works
It’s interesting to see how a different culture uses a radically different approach
Having the text in the (engaging) photo stops the scroll effectively
The Template
IN [country], [problem] IS CONSIDERED [surprising classification] AND PEOPLE TREAT IT WITH THESE [#] [methods]:
Our Example
IN ITALY, STRESS IS CONSIDERED A LIFESTYLE PROBLEM AND PEOPLE FIX IT WITH THESE 6 RITUALS:
You Should Never Template
Why It Works
Most people don’t think vitamins can hurt you, so the hook makes you do a bit of a double take
It offers a relatively common one up as the intriguing first one mentioned
The Template
Here are [#] [things] you should never [noun], and why:
[first example]… 🧵
Our Example
Here are 10 apps you should never install, and why:
Free VPNs… 🧵
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High quality content
Relevant distribution
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