Why Either/Or Posts Go Viral

Welcome back to Viral Examples.

Today (in 2 mins or less) we're diving into why posts that divide audiences into two camps get 10x more engagement.

The Comparison Matrix That Makes People Share

You scroll past hundreds of posts daily. Then one stops you cold. 

"There are two types of founders..." 

And suddenly you need to know which one you are.

That psychological pull drives massive engagement. Here's how to harness it.

The Comparison Matrix Framework splits your audience into camps they desperately want to join.

Draw the dividing line

Start with observable behaviors. "Founders who check email first thing" versus "Founders who write first thing."

Make the distinction sharp. Binary. No middle ground exists.

Map the mindset differences

Each behavior stems from different beliefs. Email-checkers react to others' priorities. Writers create their own.

Show how these small choices cascade into completely different worldviews.

Project the outcomes

Email-checkers stay busy but stuck. Writers build empires.

Paint vivid pictures of where each path leads. Make readers see their future selves.

The magic happens in the mirror you create. Readers see themselves immediately. They know which camp they're in. More importantly, they know which camp they want to be in.

Every reader becomes an instant advocate. They share to signal which side they've chosen.

Your next viral post needs one thing. A line in the sand.

Time to Grow

There’s two parts to getting results from posting content:

1. High quality content

2. Relevant distribution

Megaphone, the team behind Viral Examples, helps with both.

1. Our writing team works learns your voice and delivers weekly batches of content for you to post.

2. Our creator network helps get your posts in front of the right audience.

Grab time here or just reply to this email to learn more.