Why Your Advice Gets Ignored

Welcome back to Viral Examples.

Today (in 2 mins or less) we're diving into why some advice spreads and some dies on arrival.

Why Specific Advice Goes Viral

"Improve your writing" gets scrolled past.

"Delete the word 'very' from your first draft" gets saved and shared.

Same topic. Wildly different outcomes.

Generic advice feels like a fortune cookie. Specific advice feels like someone read your mind.

There's a ladder with 5 rungs.

Rung 1 "Get better at sales"

Rung 2 "Ask better questions"

Rung 3 "Use open-ended questions starting with 'what' or 'how'"

Rung 4 "When they mention a pain point, say 'walk me through what that looked like last Tuesday'"

Rung 5 "Do this right after they sigh. That's when they'll go deep."

Most creators stop at rung 2. Viral content lives at 4 and 5.

By rung 4, people think "how did you know?"

By rung 5, they screenshot.

The fear is that going specific will shrink your audience. The opposite happens. Specific advice proves you've been in the trenches. Vague advice could come from anyone.

When you're debating whether to add another layer... add it.

Go deeper.

Time to Grow

There’s two parts to getting results from posting content:

1. High quality content

2. Relevant distribution

Megaphone, the team behind Viral Examples, helps with both.

1. Our writing team works learns your voice and delivers weekly batches of content for you to post.

2. Our creator network helps get your posts in front of the right audience.

Grab time here or just reply to this email to learn more.