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- You're Posting Too Much
Today (in 2 mins or less) we're diving into why your best growth will come from posting less and repurposing more.
Volume Myth Reversal: Why Posting Less Wins
Everyone tells you to post more. More content. More platforms. More consistency.
They're wrong.
Ten fresh posts dilute your message. One post repurposed ten ways compounds it.
Here's why this works and how to do it.
The compounding advantage
Fresh content feels productive. You hit publish. You move on. You start fresh tomorrow.
But your audience never sees most of it.
Repurposing looks like repetition. It feels lazy. Yet it builds momentum because each version reinforces the last. Your message gets sharper. Your positioning gets stronger. Your audience finally remembers what you stand for.
The framework
Start with one core insight. Something you've learned through experience. Something you can back up with specifics.
Then run it through three shifts:
Angle Shifts - Change the entry point. If you wrote a post on email open rates, flip it to subject line psychology. Same insight. Different door.
Format Shifts - Turn your Twitter thread into a LinkedIn carousel. Break your LinkedIn post into five Twitter threads. Expand your carousel into a newsletter. Same content. Different containers.
Platform Shifts - Your LinkedIn audience thinks differently than your Twitter audience. Adjust the framing. Keep the core insight intact.
One solid post can become twenty pieces of content. Maybe more.
The difference between repurposing and repeating
Repeating means posting the same thing twice. Repurposing means extracting different facets of the same idea.
Each version should feel like a new discovery. Each should serve a different audience need. Each should strengthen your positioning around that core insight.
Why this drives results
Your brain tricks you into thinking fresh content means progress. But growth comes from being known for something specific.
Repurposing forces you to go deeper. It forces you to refine your thinking. It forces your audience to encounter your best ideas multiple times until they finally stick.
The minimum effective frequency
Post three times per week. Maybe four if you're aggressive.
Spend the rest of your time repurposing your winners. Find the posts that landed. Extract every angle. Ship them across every platform.
Volume feels safe. Depth wins.
Time to Grow
There’s two parts to getting results from posting content:
High quality content
Relevant distribution
Megaphone, the team behind Viral Examples, helps with both.
Our writing team works learns your voice and delivers weekly batches of content for you to post.
Our creator network helps get your posts in front of the right audience.
Grab time here or just reply to this email to learn more.
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