You're Writing For Ghosts

Welcome back to Viral Examples.

Today (in 2 mins or less) we're diving into why your best content gets ignored by your biggest audience.

The Curiosity Ladder for Better Hooks

You spend hours on a detailed breakdown. Hit publish. Crickets.

Meanwhile, someone posts a two-sentence observation and it explodes.

You assumed your audience wanted depth. They wanted a reason to care first.

Your audience sits on a curiosity ladder with five rungs.

Level 1. Unaware. Scrolling with zero context. They need something sensory and immediate to stop their thumb.

Level 2. Problem-aware. They sense something's wrong. They'll pause for content that names their frustration.

Level 3. Solution-aware. They know fixes exist. Now they're comparing options.

Level 4. Product-aware. They know you. They want proof and specifics.

Level 5. Committed. Ready to act. They need implementation details.

Here's where creators mess up.

They write Level 4 and Level 5 content because that feels valuable. Deep frameworks. Detailed tutorials. Step-by-step breakdowns.

But most of their audience lives at Level 1 and Level 2. These people scroll right past.

The fix is simple. Build a content ladder.

Each piece should do one of two things. Meet your audience where they are. Or pull them up one rung.

Level 1 hooks use vivid scenarios, unexpected observations, sensory details that spark instant recognition.

Level 5 content includes the frameworks and tutorials you're already creating.

The key is connecting them. Level 1 posts spark curiosity. Level 5 posts satisfy it. The rungs in between build trust.

Stop writing for where you want your audience to be. Start writing for where they actually are.

Time to Grow

There’s two parts to getting results from posting content:

1. High quality content

2. Relevant distribution

Megaphone, the team behind Viral Examples, helps with both.

1. Our writing team works learns your voice and delivers weekly batches of content for you to post.

2. Our creator network helps get your posts in front of the right audience.

Grab time here or just reply to this email to learn more.