Your Likes Are Lying To You

Welcome back to Viral Examples.

Today (in 2 mins or less) we're revealing the trap keeping your content from converting.

Why High Engagement Builds Nothing

You hit 10,000 likes on your last post. Comments flooded in. The dopamine hit hard.

Then you checked your DMs. Empty. Newsletter signups flat. Zero calls booked.

That viral post built nothing. And you're addicted to making more like it.

The Trap

The algorithm rewards engagement. So you optimize for it. Your content drifts toward hot takes and controversy. Surface-level stuff that triggers quick reactions.

More likes. More comments. You feel successful.

But you're building an audience that watches, rather than buys.

Breaking Free

Track engagement (likes, comments) and impact (DMs, conversions) separately. These often move in opposite directions.

Signs you're trapped... your highest-performing posts lead to zero business results. You feel pressure to go hotter each week.

The fix is uncomfortable. Post for impact. Accept lower engagement.

Some of your best posts will underperform publicly. The ones that attract serious buyers often get fewer likes. That's fine.

10,000 likes on content that builds nothing is worth less than 500 likes on content that books 5 calls.

Stop chasing the number. Start measuring what matters.

Time to Grow

There’s two parts to getting results from posting content:

1. High quality content

2. Relevant distribution

Megaphone, the team behind Viral Examples, helps with both.

1. Our writing team works learns your voice and delivers weekly batches of content for you to post.

2. Our creator network helps get your posts in front of the right audience.

Grab time here or just reply to this email to learn more.