Your Silence is Costing You

Welcome back to Viral Examples.

Today (in 2 mins or less) we're diving into how top creators systematically develop contrarian takes that grow their authority instead of destroying it.

Your Silence is Costing You

Every day, you bite your tongue in meetings. You see industry "best practices" fail. You watch competitors make the same mistakes over and over.

That quiet disagreement is a valuable asset.

The P.A.T.H. Framework breaks contrarian thinking into four steps that anyone can follow:

1. Private Audit 

Start by documenting where your actual results conflict with industry "wisdom":

• Which best practices have consistently failed you?

• What advice do you regularly ignore?

• Which popular tools or methods have you abandoned?

Don't judge these observations yet. Just collect them.

2. Authority Check 

For each disagreement, answer these questions:

• Can you prove it with results?

• Have you tested the conventional approach thoroughly?

• Would you stake your reputation on this position?

If you can't answer "yes" to all three, it's not ready for public consumption.

3. Transform the Take 

This is where most contrarians fail. Don't just say "X is wrong." Instead:

• Acknowledge why the conventional wisdom exists

• Explain what specific context it fails in

• Offer a concrete alternative

Example: Bad: "A/B testing is overrated" Good: "A/B testing works for optimizing existing systems. But when you're exploring new territory, it keeps you stuck in local maxima. Here's what to do instead..."

4. Human-Scale the Message 

Make your contrarian take relatable:

• Start with a specific example

• Connect it to a broader pattern

• Show others how to apply your insight

True contrarian takes aren't created out of thin air, they're uncovered from existing material. You already have them.

Your industry needs more nuanced thinking. But it needs it from people who've done the work, not those just seeking attention.

Time to Grow

There’s two parts to getting results from posting content:

1. High quality content

2. Relevant distribution

Megaphone, the team behind Viral Examples, helps with both.

1. Our writing team works learns your voice and delivers weekly batches of content for you to post.

2. Our creator network helps get your posts in front of the right audience.

Grab time here or just reply to this email to learn more.